Using AI to Improve UX in SaaS products

Bad Use Cases:

• Using AI to generate a template based on the prompt you gave it. Maybe its in the implementation but its never found to be good enough. Only marginally better than having a generic template
• AI replacing filtering. Ex: Use AI to find/ generate leads, so use natural language to describe the persona that you were looking for. Easer to select from dropdowns all the personas wanted, but instead had to write it out. + it didnt work, struggled to define right filters, it also couldnt go into the next layer of detail, errored out when asked to keep going.
• Plopping in AI as a bad chatbot or to replace search

Best Use Cases:

• Have improved experience significantly, so much so that it causes the user to change their behaviors
• Use AI to plan calendar, so it automatically decides based on given projects, when a specific task should be done.
  • Before used to spend 30 mins of the day looking through the to-do list and scheduling tasks.
• Scrape competitor websites so doesn’t have to visit every single website every single time
• AI to edit videos

Semantic search is totally fine, and in some cases preferred.

Worth Solving

What does your solution have to look like in order to get to product market fit?

Finding product market fit.

Does the customer have a better alternative?

Hand wave: Before the world was so hard the people were so unhappy, but now with out new solution people are going to be so happy and the world is going to be completely different.

When you dig deep with these founders proposing these solutions, their understanding is either based on what they know about the world based on their experiences, or it’s very surface level.

The State of the World Today

Just because people have a problem doesn’t mean the problem is worth solving and it doesn’t mean they will choose your solution to solve it.

When solving a problem, you will face two sides/perspectives

1. The problem isn’t big enough for them to prioritize in their list. This makes sense for a lot of companies because they simply did not have enough of a product led growth motion.(PLG: growth strategy that focuses on the product itself as the main growth driver).
2. Competition with existing tools. For products that were product led, depending on their configurability, even if your solution was “easier to use” it might lack the features that people wanted specific to their use